In 2020, responding to changing circumstances took all our energy, resilience and imagination. It seemed impossible to think long-term. But recent months have been as transformational as they are challenging. With the global pandemic, as well as extraordinary political and social pressure, behaviours changed, perspectives broadened, and new strategies emerged.
Before we move into the next phase, what are the key lessons we want to hold onto? Both in terms of how we create growth for our brands and businesses, and how we want to be and behave as we push for that growth?
The first session of Effie UK’s ‘Bounce Forward’ Summit explored the key learnings all marketers should be aware of as we begin to move forward.
In conversation, Stephen Lepitak, UK Bureau Chief at Adweek, spoke with:
- Cristina Diezhandino, Chief Marketing Officer, Diageo
- Danielle Hawley, Global Executive Creative Director, Uber
- カルトゥーン・ワイス, Head of Global Agency & Accounts, TikTok
Watch Next: Effie UK’s ‘Bounce Forward’ Summit – How Do We Want to Be?
