In una frase...Come definiresti il marketing efficace?
Here I prefer to stick to the fundamentals: effective marketing aims to achieve short and long term business objectives through a rightfully prioritized mix of creative, media and other activities at the lowest acceptable cost.
Qual è il miglior consiglio che puoi dare oggi ai professionisti del marketing?
Be curious and driven to learn and improve your skills every day.
Come possono gli operatori del marketing rimanere efficaci nei momenti difficili?
Flexibility and speed — taking prompt action while maintaining long-term vision — are crucial to maximize immediate value and shape your own future.
Yaron Farizon served on the jury for the 2020 Premi Effie Russia concorrenza.
