In una frase…
Qual è un luogo comune diffuso sull'efficacia del marketing?
ROO (Return on Objective) and ROE (Return on Experience) are just as important as ROI when measuring effectiveness.
What’s the biggest factor hindering marketing effectiveness?
One of the biggest factors hindering marketing effectiveness is when campaigns try to address too many things at once, rather than focusing on one single USP.
Quale abitudine dovrebbero adottare i professionisti del marketing di oggi per aumentare l'efficacia?
Experiment, test, adjust: A/B testing should go beyond social platforms and include a variation of headlines, creatives, and CTAs for each of your target audiences.
Quale lezione fondamentale hai imparato dall'esperienza sull'efficacia del marketing?
True effectiveness stems from integration and breaking silos between marketing sub-functions and across your agencies.
Simon Ornelis served on the jury for the 2024 Premi MENA Effie concorrenza.
