Asif Aziz, Chief Commercial Officer, Jazz

In una frase...Qual è il miglior consiglio che puoi dare ai professionisti del marketing oggi?

Never act upon a single data point; always triangulate multiple data points to come to an insight.

Come definiresti il marketing efficace?

The ability to a build a strong narrative that connects and resonates to deliver results.

Come possono gli operatori del marketing rimanere efficaci nei momenti difficili?

Go where your audience and customers are going, not where they have been.

Asif Aziz served on the Final Round jury for the 2020 Premi Effie Pakistan concorrenza.