Í einni setningu…
Hvernig skilgreinir þú árangursríka markaðssetningu?
Effective marketing changes trajectories and drives growth.
Hvernig ýtir sköpunargáfunni áfram skilvirkni?
If strategy is the engine, then creativity is the fuel!
What’s your favorite effectiveness win from the last few months—personal or professional?
As a mom, I see parenting effectiveness – or lack thereof – play out every day, in real time.
What is the biggest roadblock to marketing effectiveness?
The biggest roadblock is selecting the wrong KPIs and measurement tools.
Hvernig vonar þú að markaðssetning líti út á næstu fimm árum?
I hope diversity in storytelling continues to expand, driven by diversity in teams.
Soyoung was a final round judge in the 2022 Effie US Competition. Click here to see this year’s Effie US winners and finalists, and join us on June 14 to see who will be taking home gold, silver and bronze at the US Effie Awards Gala. Get tickets here.
