Clarissa Pantoja, Brand Director, Grupo Modelo

Í einni setningu, hvernig skilgreinir þú árangursríka markaðssetningu?

Effective marketing has a clear goal, uses outstanding creativity that is fresh and new to the industry, and is able to deliver great results.

Í einni setningu, hvað er besta ráðið sem þú getur boðið markaðsmönnum í dag?

Be extremely connected with your consumer, know him more than anything, put him at the center, know his behavior, learn how he connects with culture – especially how he consumes your product.

Clarissa Pantoja was a Final Round judge for the 2019 LATAM Effie Awards keppni.