Charlie Carrington, SVP, Integrated Marketing & Communications UKI, Mastercard

Í einni setningu…

Hver er ein vana sem markaðsmenn í dag ættu að tileinka sér til að auka skilvirkni?
Adopt a learning mindset and keep exploring the many opportunities in technology- especially in AI.

What’s the biggest factor driving marketing effectiveness?
Laser focus on company strategy and commercial priorities, and develop quantifiable marketing KPIs to support them.

Hver er lykillexía um skilvirkni markaðssetningar sem þú hefur lært af reynslunni?
Marketing effectiveness is not one person’s job, it’s everyone’s job. Marketing effectiveness relies on team collaboration: clear communication, mutual goals, sharing diverse perspectives, and commitment to a fully integrated approach.

Charlie Carrington served on the Jury for the 2024 Effie verðlaunin í Bretlandi keppni.