Neha Ahuja, Director, Head of Marketing – India, Middle East and North Africa, Spotify

Í einni setningu…

Hvernig skilgreinir þú árangursríka markaðssetningu?
As I know it, effective marketing is the most crucial driver for business growth, ensuring the right brand presence and sustainable profitability.

Hvaða markaðsstefnu(r) ertu spenntur fyrir núna? 
2023 is going to be all about the integration of AI-powered technologies, immersive experiences like virtual and augmented reality, and a focus on sustainability and social responsibility.

Hvernig ýtir sköpunargáfunni áfram skilvirkni? 
Good creativity drives marketing effectiveness by fostering emotional connections and distinguishing brands, leading to increased engagement and a higher likelihood of conversion.

Hvernig vonar þú að markaðssetning líti út á næstu fimm árum? 
I hope marketing becomes more personalized, authentic and values-driven, leveraging advanced technologies responsibly to deliver relevant and meaningful experiences to consumers, while making a positive impact on society and the environment.

Neha is a 2023 Best af þeim bestu á heimsvísu dómari. Sjáðu fleiri eiginleika In One Sentence