In One Sentence…
What advice can you offer today’s marketers?
Follow your instincts, trust your knowledge, be brave, and adapt as you go. It’s better to act and adjust along the way than not act at all.
What makes a campaign effective?
While budget and channel choices are crucial factors, it’s the clarity and authenticity of the insight driving the strategy that ultimately defines a campaign’s effectiveness.
What is the biggest barrier to achieving marketing effectiveness?
The greatest barrier to marketing effectiveness is a failure to deeply understand and empathize with your consumers’ needs and experiences.
Maira Cano served on the jury for the 2024 Effie Awards Bolivia competition.
