Truth Initiative and Mojo Supermarket’s “Depression Stick + Breath of Stress Air” won the Grand Effie at the Effie Awards US Gala on June 1, 2023. We chatted with four of our esteemed Grand judges—Kate Cronin, Chief Brand Officer at Moderna, Marc-Antoine Jarry, Managing Director, Marketing + Communications Strategy Lead at Accenture, Matthew McCarthy, Former CEO at Ben & Jerry’s, and Aki Spicer, Chief Strategy Officer at Cashmere—to learn why the work earned the evening’s top title.
Explore all of the 2023 Effie Awards US winners and finalists.
