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Just Launched: The Creative Dividend

Published by System1 and Effie, The Creative Dividend is a new book that brings together large-scale creative measurement and effectiveness case evidence to demonstrate how creativity and media work best together.

The research draws on Effie Insights, our soon-to-launch global database and content hub, and System1’s Test Your Ad Competitive Edge database.

The Creative Dividend: Advertising That Pays Back

By: System1 & Effie

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Most Recent

Inside the Judges’ Room with the 2025 Brazil Grand Effie Jury

Type: Ideas That Work®

Kavita Jagtiani, Chief Marketing Officer, L&T Finance

Type: In One Sentence

Beyonce taking off a pair of red sunglasses in front of a group of dancers all dressed in red

Faces Behind the Cases: Verizon, Ogilvy, and Beyonce

Type: Ideas That Work®

Featured Posts

Making Effectiveness Happen

Type: Insights & Inspiration

Inside the Judges’ Room with the 2024 UK Grand Effie Jury

Type: Ideas That Work®

10 Proven Strategies for Positive Change

Type: Insights & Inspiration

Beyond Purpose: Inspiring Action Through Citizenship-First Marketing

Type: Insights & Inspiration

Insights

Selected: All

The Creative Dividend: Advertising That Pays Back

By Author: System1 & Effie

Type: Insights & Inspiration

Luis Diego Argüello, Corporate Affairs, Sustainability & Marketing Manager, Cuestamoras Inmobiliaria

By Author: Effie Insights Team

Type: Insight

Rodrigo Revoredo, Partner & CSO, VALOR

By Author: Effie Insights Team

Type: Insight

Nipun Goomer, VP, Group Account Director, Angry Butterfly

By Author: Effie Insights Team

Type: Insight

The Alchemy of Effectiveness: Marketing Investment that Impacts Commercial Results

By Author: Effie Canada

Type: Insights & Inspiration

Huelander Escalante, Chief Creative Officer, McCann Costa Rica

By Author: Effie Insights Team

Type: Insight

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Visit the Effie Case Library