Saima Qamar, Managing Director, Tender Dragon

Dalam Satu Kalimat…

Bagaimana Anda mendefinisikan pemasaran yang efektif?
Effective marketing is anything that touches a valid need of the consumer.

Tren pemasaran apa yang membuat Anda bersemangat saat ini?
Digital marketing, it’s like a drip irrigation system touching the right person at the right time.

Bagaimana kreativitas mendorong efektivitas?
If creativity is based on consumer insights, it will be effective.

Seperti apa Anda berharap pemasaran dalam lima tahun ke depan?
I hope to see more ethical marketing—we at times overlook culture and values and just focus on sales.

Saima was a 2023 Penghargaan Effie Pakistan hakim. Lihat lebih banyak fitur Dalam Satu Kalimat.