Egy mondatban, mi a legjobb tanács, amit ma adhatsz a marketingeseknek?
Know what you stand for and what you stand against—that’s where brands find their tension and become worthy of attention in our increasingly attention-starved culture.
Egy mondatban hogyan definiálja a hatékony marketinget?
The worst thing for a brand to become is invisible, so the most effective marketing elevates a brand’s role in the lives of consumers and culture—undeniable relevance and talkability are key.
Taylor Wiegert served on the Round One Jury for the 2020 Effie Awards Egyesült Államok verseny.
