Adam Sheridan, Global Head of Products, Ipsos Creative Excellence

Egy mondatban…

Mi a legnagyobb akadálya a marketing hatékonyságának? 

Over-prioritising landing your product claims or USPs at the expense of delivering an entertaining, empathetic audience experience is a major barrier to effectiveness. Being audience first in your mindset is nearly always more effective in the long term. 

Adam Sheridan served on the jury for the 2024 A világ legjobbjai közül a legjobb Effie-díjak.