Egy mondatban…
Hogyan definiálja a hatékony marketinget?
Marketing is effective when it can prove with data that it had a significant impact on people leading to a significant impact on business.
What is the best advice you can offer to today’s marketers?
Always go the extra mile to understand how exactly your consumers or customers think, feel and act today—great marketing campaigns always start with great insight on people.
Hogyan hat a kreativitás a hatékonyságra?
Lack of excellent creative cannot be compensated with big marketing spending and activities; if there is nothing truly emotional and motivating in what you are saying, shouting it over and over again will not make it a genuine driver of consumer response and business success.
What is the biggest roadblock to marketing effectiveness?
The increasing fragmentation of touchpoints to reach people in every sense, and the temptation to rely mostly on short-term goals; building a lasting consumer response and strong, meaningfully different brands is more challenging and important than ever.
Ön szerint milyen lesz a marketing a következő öt évben?
Much more intelligent cross-source data analytics easily available to marketers to help their journey in understanding consumers, building good ideas, and finding the best ways to earn their attention; more brands with purpose and potential for motivation being built and sustained all over the world.
Marchella is a 2023 Globális legjobb a legjobbak közül bíró. See more In One Sentence features.
