Discover the fifth volume of Effie UK’s Dynamic Effectiveness series, created in partnership with Ipsos.
Red liquid in sanitary product ads. Women sweating. Diverse body shapes. Men holding hands. Challenging taboos is a bold, emotive act—one that, when approached with confidence, creativity, and empathy, can drive stronger business results.
This report explores how breaking conventions through powerful creative can lead to positive brand outcomes. Backed by Ipsos data and award-winning Effie UK cases, it proves that brands willing to push boundaries can achieve real-world marketing effectiveness.
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