Asim Naqvi, CEO, Ogilvy Pakistan

In one sentence…what is the best advice you can offer marketers today?

Always remember that your end goal is to sell while keeping the process as simple as possible.

Kako definirate učinkovit marketing?

Creating and growing sales while making the customers feel smart about their buy.

Kako marketinški stručnjaci mogu ostati učinkoviti u vremenima izazova?

The key is to never get distracted from what you want to achieve and never overcomplicate how you want to achieve it.

Asim Naqvi served on the Final Round jury for the 2020 Effie nagrade Pakistan natjecanje.