दमयंती पुरकायस्थ, रणनीति प्रमुख, मुलेनलोव मेना

एक वाक्य में...

What’s the biggest factor driving marketing effectiveness today? 

In an age of content abundance and attention scarcity, the killer ingredient for effectiveness is creativity.  

विपणन प्रभावशीलता के बारे में आपने अनुभव से क्या महत्वपूर्ण सबक सीखा है? 

Real marketing effectiveness can only come from long- and short-term activities that strengthen the brand.   

विपणन प्रभावशीलता के बारे में आम ग़लतफ़हमी क्या है? 

Effectiveness is often only associated with results related to conversion or bottom of the funnel marketing, but in fact it’s relevant across the whole funnel.   

Damayanti Purkayastha served on the jury for the 2024 MENA एफी पुरस्कार प्रतियोगिता।