In March 2024, hundreds of the United States’ most celebrated marketers gathered in NYC to evaluate the year’s most effective campaigns as part of the Effie US Final Round jury.
We spoke with industry leaders, including Enshalla Anderson, Senior Director of Global Brand & Creative at Google; Tomas Gonsorcik, Global CSO at DDB; Jeff McCrory, CSO at Mischief @ No Fixed Address; Kerry McKibbin, Partner & President at Mischief @ No Fixed Address; Stanley Lumax, Executive Brand Marketing Director at JPMorgan Chase & Co; and Paula Vampre, Global CSO at DAVID The Agency.
They shared their insights on the judging experience, top tips for future Effie entrants, and what makes a gold-winning campaign.
For more information about the Effie Awards US program, לחץ כאן.