Effie Awards Brazil hosted its 2016 Gala at the Hilton Hotel in São Paulo on October 17. This year, 45 client and agency professionals participated in judging and awarded 1 Grand, 10 Gold, 10 Silver, and 12 Bronze. The Grand Effie went to O Boticário and AlmapBBDO’s campaign “para o você que existe no ogro,” which deals with gender stereotypes on male cosmetic products. According to Alexandre Bouza, O Boticário’s Director of Marketing, the brand nearly doubled its sales in a year and raised brand awareness among a young male audience.
Gold was also awarded to: JBS and ID e Lew’Lara/TBWA’s “Academia da Carne Friboi” (Food and Beverage category); MasterCard and WMcCann’s “Quem ri por último, ri com MasterCard Gold” (Financial Services category); Burger King and David’s "Chicken Fries" (New Launch category); Volkswagen and AlmapBBDO’s “Linha Volkswagen Rock in Rio " (Promotions category); Sport Club Recife and Ogilvy Brazil’s “Adote um pequeno torcedor” (Non-Profit category); Mondelēz and Wieden + Kennedy’s “O último lote de Halls Mini” (Real Time Marketing category); and Comitê Organizador Rio 2016 and Ogilvy Brazil’s “O treino que muda opiniões” (David and Goliath & Olympics categories).
To learn more about the 2016 Effie Awards Brazil program, click here.>
