En une phrase…
Quelle habitude les spécialistes du marketing d’aujourd’hui devraient-ils adopter pour améliorer leur efficacité ?
Adopt a learning mindset and keep exploring the many opportunities in technology- especially in AI.
What’s the biggest factor driving marketing effectiveness?
Laser focus on company strategy and commercial priorities, and develop quantifiable marketing KPIs to support them.
Quelle leçon clé sur l’efficacité du marketing avez-vous apprise grâce à votre expérience ?
Marketing effectiveness is not one person’s job, it’s everyone’s job. Marketing effectiveness relies on team collaboration: clear communication, mutual goals, sharing diverse perspectives, and commitment to a fully integrated approach.
Charlie Carrington served on the Jury for the 2024 Prix Effie au Royaume-Uni concours.
