En une phrase…
What’s the biggest factor driving marketing effectiveness today?
In an age of content abundance and attention scarcity, the killer ingredient for effectiveness is creativity.
Quelle leçon clé sur l’efficacité du marketing avez-vous apprise grâce à votre expérience ?
Real marketing effectiveness can only come from long- and short-term activities that strengthen the brand.
Quelle est l’idée fausse la plus courante sur l’efficacité du marketing ?
Effectiveness is often only associated with results related to conversion or bottom of the funnel marketing, but in fact it’s relevant across the whole funnel.
Damayanti Purkayastha served on the jury for the 2024 Prix Effie de la région MENA concours.
