Clarissa Pantoja, Brand Director, Grupo Modelo

En une phrase, comment définissez-vous un marketing efficace ?

Effective marketing has a clear goal, uses outstanding creativity that is fresh and new to the industry, and is able to deliver great results.

En une phrase, quel est le meilleur conseil que vous puissiez offrir aux spécialistes du marketing aujourd’hui ?

Be extremely connected with your consumer, know him more than anything, put him at the center, know his behavior, learn how he connects with culture – especially how he consumes your product.

Clarissa Pantoja was a Final Round judge for the 2019 LATAM Effie Awards concours.