Sweethearts Situationships
Sweethearts candy faced serious Valentine’s Day competition for the first time in 123 years.
To win the day and grow our business, we needed to connect with Gen Z.
2024 was the year of the “situationship”, a relationship that’s left undefined and “blurry” to both parties involved. You know what else is sometimes blurry? The sayings printed on some of our candies.
Sweethearts launched the “Sweethearts Situationships”, a campaign that embraced the blurriness of our candies and Gen Z’s relationships status. With that effort, Sweethearts 2024 revenue surged 30%.
Client
Spangler Candy CompanyAgence principale
TombrasDooley Tombras, President
Jeffrey Benjamin, Global CCO
Avi Baliga, CCO, Tombras NY
Milla Stolte, EVP Head of Strategy
Morgan Glaub, Senior Strategist
Laura Mansfield, SVP, Public Relations
Taylor Castillejo, PR Manager
Ashley Butturini, Chief Client Officer
Reise Kitts, Account Supervisor
Chad Hopenwasser, Chief Production Officer
Christine Petrosky, Associate Creative Director
Brennan Cooke, Associate Creative Director
Renee Safir, Producer
Adriane Hershey, Senior Strategist
Chris Hill, Associate Director, Technical Project Manager
Jay Flood, Associate Digital Design Director
Derek Brown, Art Director
Walker Reed, Digital Design Director
Matt Jenkins, Technology Lead
Juan Tubert, Chief Technology Officer
Galerie
