Assimilating into a national culture can be a powerful marketing effectiveness lever
Our latest report, produced in partnership with Ipsos, explains how sensitively assimilating into the national culture can help brands grow.
AI-powered content testing of Effie Award winners
Our latest report, produced in partnership with creative data platform DAIVID, shows that 2024 Effie winning campaigns outperform non-winners across key metrics.
Tackling toxic masculinity through marketing
New report from Effie UK and Ipsos proves that tackling toxic masculinity through marketing can help brands and society alike
Healing societal divides
Latest report from Effie UK: the Marketing industry can play its part in healing societal divisions
10 years of positive change awards
New report from Effie Worldwide: Celebrating a Decade of Positive Change strategies
Tabujen rikkominen
Effie UK:n uusin raportti osoittaa, että tabujen rikkominen voi edistää brändin pitkän aikavälin kasvua
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Tehokkuuden toteuttaminen
