On Tuesday, July 22, Effie Greece celebrated its Effie winners of 2014 at the Byzantine Museum in Athens. This year, sixteen cases were awarded. The Grand Effie went to agencies Fortune / Cream / Rascal and client Barba Stathis SA for “Freshness Barba Stathis – People”.
Due to the economic crisis, the past few years have been particularly difficult for agencies and marketers working in Greece. In his speech, President of Greece's Association of Advertisers, Gregory Antoniadis, said, “The crisis has highlighted values that previously may not have had the same weight, values such as strength, stubbornness, flexibility and out-of-the-box thinking.”
Other top winners of the night included: McCann Athens, with three gold for their work with ActionAid, Coca-Cola, and Attica; agencies Excellent Presence and Mindworks with two gold for client Zewa; agency The Newtons Laboratory with one gold for client Silver Wind; JWT Athens with one gold for Mondelez; OgilvyOne also with one gold for Mondelez; and Lowe Athens with one gold for Eurobank.
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For more information on the 2014 Effie Greece winners and for pictures from the gala, visit Effie Greece’s webgunea.
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Effie Worldwide-ri buruz Marketinaren eraginkortasunaren praktika eta praktikatzaileen defentsan, Effie Worldwide-k marketin-eraginkortasunaren eragileen inguruan funtzionatzen duten marketin-ideiak nabarmentzen ditu. Effie sareak mundu osoko ikerketa- eta komunikabide-erakunde nagusi batzuekin lan egiten du bere ikusleei marketin estrategia eraginkorrari buruzko informazio garrantzitsuak ekartzeko. Effie sariak iragarleek eta agentziek mundu osoan ezagutzen dituzte industriako sari nagusi gisa, eta marka baten arrakasta lortzen laguntzen duten marketin-komunikazio mota guztiak aitortzen dituzte. 1968az geroztik, Effie bat irabaztea lorpenaren ikur global bihurtu da. Gaur egun, Effie-k mundu osoko eraginkortasuna ospatzen du 40 mundu, eskualde eta nazio baino gehiagorekin programak Asia-Pazifikoan, Europan, Latinoamerikan, Ekialde Hurbilean/Ipar Afrika eta Ipar Amerikan. Effie ekimenak barne hartzen ditu Effie Eraginkortasun Indizea, mundu mailan enpresa eta marka eraginkorrenen sailkapena eta Effie kasuen datu-basea. Xehetasun gehiago lortzeko, bisitatu www.effie.org. Jarraitu @effieawards Twitter-en Effie informazioari buruzko eguneratzeak lortzeko, programak eta albisteak.
