On October 29, more than 550 professionals gathered at the 2025 Effie Awards Chile Gala to celebrate the greatest achievements in marketing effectiveness of the past year.
At the Gala, 59 Gold, Silver and Bronze Effie Awards were presented to the most outstanding campaigns for their proven effectiveness in this year’s competition. Unilever Chile, with its brand: Rexona, y BBDO Chile took home the Grand Effie 2025 with the case “Let’s Keep our Arms Up”.
BCI was Advertiser of the Year, BBDO Chile Agency of the Year, and 10:10 was recognized as Independent Agency of the Year.
Additionally, the winning teams of the Effie College 2025 competition were awarded for their remarkable proposals in response to real briefs that were presented to them by the marketing management of the participating brands: Banco de Chile, BMW, Claro, Escudo, Falabella and Latam Airlines.
You can find the complete list of winners at effie.cl.