In one sentence…How do you define effective marketing?
Here I prefer to stick to the fundamentals: effective marketing aims to achieve short and long term business objectives through a rightfully prioritized mix of creative, media and other activities at the lowest acceptable cost.
¿Cuál es el mejor consejo que puedes ofrecer a los profesionales del marketing hoy en día?
Be curious and driven to learn and improve your skills every day.
¿Cómo pueden los profesionales del marketing seguir siendo eficaces en tiempos difíciles?
Flexibility and speed — taking prompt action while maintaining long-term vision — are crucial to maximize immediate value and shape your own future.
Yaron Farizon served on the jury for the 2020 Premios Effie Rusia competencia.
