LONDON, 9th November 2023 — Effie UK, which recognises and celebrates the most effective marketing of the year, is proud to unveil the winners of the 2023 Effie Awards UK competition.
Twenty-one Gold, Silver and Bronze winners were chosen this year for solving a marketing challenge effectively, connecting with the target audience and achieving outstanding results.
Yorkshire Tea scooped the Grand Effie for the most effective marketing campaign in the UK, and also a Gold for its long-running brand campaign, ‘Where Everything’s Done Proper’. Four other brands were also awarded Gold: CALM, Mayor of London, Pot Noodle and Tesco.
Ocho marcas (Dell, Heinz Pasta Sauces, McDonald's, Santander, Tesco, TV Licensing, Vodafone y The Woolmark Company) recibieron premios de plata. Effie UK también entregó ocho premios de bronce a: Capita for the British Army, DFS, H&M, Merlin Entertainments, Noah's Ark Children's Hospice, Renault UK, Tesco y TUI.
This year, six of the Gold, Silver and Bronze awards winners were from the Positive Change category – a demonstration of brands reaping the rewards for making useful contributions to society. The same category also generated the most shortlisted entries among this year’s 40 finalists – the event’s largest number of finalists ever. A further four winners, including the Grand Effie winner, came from the Sustained Success category – sending out a strong message about the power of long term thinking to drive business success.
The 2023 Effie Awards UK were announced at a special celebration held at Christ Church Spitalfields on November 9, and this year featured winners from a broader range of marketing disciplines than ever before. Winning entries came from eCRM, PR-led activity, shopper marketing strategy and social media activation, alongside more traditional entrants from advertising. Winners also spanned both national and regional campaigns, highlighting that local, small-budget marketing can be highly effective.
Juliet Haygarth, Managing Director, Effie UK, said: “It’s not easy to make effective marketing day in and day out. Nor is it easy to win an Effie. With more entries than ever, this year’s competition was hotly contested and has produced a strong set of winners that are testament to the talent, tenacity and innovation of marketers in the UK. We’re proud to shine a spotlight on a diverse set of work that demonstrates the tangible impact marketing can have, no matter what the challenge.”
The winners’ details in full are:
GRAN EFFIE
Marca: Yorkshire Tea
Agency: Lucky Generals
ORO
Categoría: Positive Change: Social Good – Non-profit
Marca: CALM
Lead agency: adam&eveDDB
Categoría: Positive Change: Social Good – Non-profit
Marca: Alcalde de Londres
Lead agency: Ogilvy UK
Categoría: Redes sociales
Marca: Pot Noodle
Lead agency: U-Studio/Oliver
Categoría: Positive Change: Social Good – Brands
Marca: Tesco
Lead agency: Essence Mediacom
Categoría: Sustained Success – Products
Marca: Yorkshire Tea
Lead agency: Lucky Generals
PLATA
Categoría: Positive Change: Social Good – Brands
Marca: Dell
Lead agency: VMLY&R New York
Categoría: New Product of Service Introductions & Line Extensions
Marca: Salsas para pasta Heinz
Lead agency: Wunderman Thompson Spain
Categoría: Sustained Success – Services
Marca: McDonald’s
Lead agency: Leo Burnett UK
Categoría: Sustained Success – Services
Marca: Santander
Lead agency: House 337
Categoría: Marketing estacional
Marca: Tesco
Lead agency: BBH London
Categoría: Government Institutional & Third Sector
Marca: TV Licensing
Lead agency: RAPP UK
Categoría: Positive Change: Social Good – Brands
Marca: Vodafone
Lead agency: Ogilvy UK
Categoría: Positive Change: Social Goods – Brands
Marca: The Woolmark Company
Lead agency: 20something
BRONCE
Categoría: Government Institutional & Third Sector
Marca: Cápita para el ejército británico
Lead agency: Accenture Song
Categoría: Minorista
Marca: DFS
Lead agency: Pablo London
Categoría: Sustained Success – Products
Marca: H&M
Lead agency: Digitas
Categoría: Renacimiento
Marca: Merlin Entertainments
Lead agency: Creature London
Categoría: Healthcare
Marca: Noah’s Ark Children’s Hospice
Lead agency: Oliver
Categoría: Marketing estacional
Marca: Renault UK
Lead agency: Publicis Poke
Categoría: Minorista
Marca: Tesco
Lead agency: BBH London
Categoría: Travel Transport & Tourism
Marca: TUI
Lead agency: Leo Burnett London
View the 2023 Effie Awards UK Winners & Finalists Showcase >
