Burger King set out to make the brand loved and talked about online. In an interview with Twitter’s Sarah Personette, MullenLowe U.S.’s Kelly Fredrickson and Restaurant Brands International’s Fernando Machado discuss how they were able to find their voice online by being bold and unexpected.
Burger King and MullenLowe U.S. won a 2020 Silver Effie in the category of Engaged Community for “It Just Has to Make Sense to Someone.”
Watch Next: Microsoft & McCann New York, “Changing the Game” >
