En una frase…
What’s your personal ‘north star’ when aiming for effectiveness?
Your true north star lies not in your knowledge and experience, but in actual consumer behavior data and the insights derived from it.
What’s the most underrated factor in achieving long-term effectiveness?
Building strong brand equity is the foundation for achieving even greater long-term marketing effectiveness.
What mindset shift has helped you become a more effective marketer?
Because yesterday’s consumers are different from today’s—and today’s will be different from tomorrow’s—if you stay confined to past successes, effectiveness will also remain stuck in the past.
What’s one question every marketer should ask before launching a campaign?
Never forget to keep asking yourself “why”—why should consumers respond to our message, and what goals are we aiming to achieve with this campaign?
Seunglok Baik was a 2025 Effie Awards Korea juez.
