​Maria Kolosova, General Director, GroupM

In one sentence…What is the best advice you can offer marketers today?
Be open to different perspectives and points of view, and experiment with new things, because tomorrow’s world will never be like today’s.

¿Cómo se define el marketing efectivo?
Effective marketing brings measurable business results, showing the value of marketing.

¿Cómo pueden los profesionales del marketing seguir siendo eficaces en tiempos difíciles?
Have a mix of a short-term and long-term mindset, and always stay positive.

Maria Kolosova served on the jury for the 2020 Effie Awards Russia competencia.