En una frase, ¿cuál es el mejor consejo que puedes ofrecer a los profesionales del marketing hoy en día?
Know what you stand for and what you stand against—that’s where brands find their tension and become worthy of attention in our increasingly attention-starved culture.
En una frase, ¿cómo define usted el marketing eficaz?
The worst thing for a brand to become is invisible, so the most effective marketing elevates a brand’s role in the lives of consumers and culture—undeniable relevance and talkability are key.
Taylor Wiegert served on the Round One Jury for the 2020 Premios Effie Estados Unidos competencia.
