En una frase…
What’s the biggest factor driving or hindering marketing effectiveness?
Agility and creativity drive effectiveness, while lack of alignment and playing it too safe hinder it.
¿Cuál es un hábito que los profesionales del marketing de hoy deberían adoptar para mejorar la eficacia?
I believe curiosity, continuous testing, and learning are key habits to enhance effectiveness.
¿Cuál es un concepto erróneo común sobre la eficacia del marketing?
A common misconception is that marketing must always be flawless, when in reality, mistakes are valuable opportunities for learning and improvement. Testing, iterating, and adapting based on failures is essential for enhancing effectiveness.
What’s a key lesson about marketing effectiveness that you’ve learned from experience?
I’ve learned that as connectivity increases, personalization becomes even more essential. Embracing technology and data early is key to staying ahead. Most importantly, having a genuine love and belief in the brand you market is infectious and drives greater impact.
Rawan Yaqub served on the jury for the 2024 Premios Effie de la región MENA competencia.
