En una frase…
What’s the biggest factor driving marketing effectiveness today?
In an age of content abundance and attention scarcity, the killer ingredient for effectiveness is creativity.
¿Cuál es una lección clave sobre la eficacia del marketing que ha aprendido de su experiencia?
Real marketing effectiveness can only come from long- and short-term activities that strengthen the brand.
¿Cuál es un concepto erróneo común sobre la eficacia del marketing?
Effectiveness is often only associated with results related to conversion or bottom of the funnel marketing, but in fact it’s relevant across the whole funnel.
Damayanti Purkayastha served on the jury for the 2024 Premios Effie de la región MENA competencia.
