Neha Ahuja, Director, Head of Marketing – India, Middle East and North Africa, Spotify

En una frase…

¿Cómo se define el marketing efectivo?
As I know it, effective marketing is the most crucial driver for business growth, ensuring the right brand presence and sustainable profitability.

¿Qué tendencias de marketing te entusiasman en este momento? 
2023 is going to be all about the integration of AI-powered technologies, immersive experiences like virtual and augmented reality, and a focus on sustainability and social responsibility.

¿Cómo la creatividad impulsa la eficacia? 
Good creativity drives marketing effectiveness by fostering emotional connections and distinguishing brands, leading to increased engagement and a higher likelihood of conversion.

¿Cómo espera que sea el marketing en los próximos cinco años? 
I hope marketing becomes more personalized, authentic and values-driven, leveraging advanced technologies responsibly to deliver relevant and meaningful experiences to consumers, while making a positive impact on society and the environment.

Neha is a 2023 Lo mejor de lo mejor del mundo juez. Ver más funciones de In One Sentence