En una frase…
¿Cuál es un concepto erróneo común sobre la eficacia del marketing?
ROO (Return on Objective) and ROE (Return on Experience) are just as important as ROI when measuring effectiveness.
What’s the biggest factor hindering marketing effectiveness?
One of the biggest factors hindering marketing effectiveness is when campaigns try to address too many things at once, rather than focusing on one single USP.
¿Cuál es un hábito que los profesionales del marketing de hoy deberían adoptar para mejorar la eficacia?
Experiment, test, adjust: A/B testing should go beyond social platforms and include a variation of headlines, creatives, and CTAs for each of your target audiences.
¿Cuál es una lección clave sobre la eficacia del marketing que ha aprendido de su experiencia?
True effectiveness stems from integration and breaking silos between marketing sub-functions and across your agencies.
Simon Ornelis served on the jury for the 2024 Premios Effie de la región MENA competencia.
