En una frase…
What’s a key lesson about marketing effectiveness that you’ve learned from experience?
Consistency is key—spontaneous awareness is built over years, and key messages/assets need time to wear in.
What’s one habit today’s marketers should adopt to enhance effectiveness?
Be obsessive about your consumers—know who they are and what matters to them; only then can you start addressing their unmet needs.
Rebecca Haigh served on the Final Round Jury for the 2024 Effie Awards UK competencia.
