On October 8, the Effie Awards Chile 2024 was awarded in an event of great relevance for the marketing industry in Chile, in which more than 500 professionals gathered to celebrate the greatest achievements in marketing effectiveness of the past year.
At the Gala, 51 Gold, Silver and Bronze Effie Awards were presented to the most outstanding campaigns in their proven effectiveness, in the 45 categories of the Competition. Government of Chile, with its brand: Conaset, and FRI took home the Grand Effie 2024 with the case “The same history repeats itself.”
Banco de Chile was Advertiser of the Year, BBDO Agency of the Year, and Wolf BCPP was recognized as Independent Agency of the Year.
Additionally, the winning teams of the Effie College 2024 competition were awarded for their remarkable proposals in response to real briefs that were presented to them by the marketing management of the participating brands: Banco de Chile, Claro, Escudo, Iansa, Latam Airlines and Salcobrand.
You can find the complete list of winners aquí.
