En una frase…
¿Cómo se define el marketing efectivo?
The entire purpose of a marketing platform must be measured from various points of view, and if all generate positive results we can talk about effectiveness—that is, effectiveness is to meet all the objectives set, as long as they are out of the ordinary.
¿Qué tendencias de marketing te entusiasman en este momento?
The trend that I like the most is the return to having that human contact with the people who interact with brands.
¿Cómo la creatividad impulsa la eficacia?
Creativity by itself is not effective—but if it is applied in all areas of the process, from finance to graphic design, it is the most important driver.
¿Cuál es su logro de efectividad favorito de los últimos meses: personal o profesional?
Personally, I’m a swimmer and recently won a little open.
¿Cómo espera que sea el marketing en los próximos cinco años?
Like the relationship that the baker had with his clients in town, he made the best bread, not just focused on selling.
Raúl was a 2023 Effie Dominican Republic juez. Ver más funciones de In One Sentence.
