Everyone admires a viral moment, but few have mastered the art of turning cultural impact into a measurable return on investment. How do brands earn that value? More importantly, what are the specific behaviors that allow a client and agency to pull it off together?
In Effie’s 50+ year exploration of effectiveness, we’ve uncovered one fundamental truth: Effectiveness is human. It stands and falls on the strength of our relationships, how we work together and collaborate.
Our new video series, Faces Behind the Cases, goes beyond campaign results to feature the creative and strategic minds behind some of your favorite Effie-winning work.
We explore how teams overcame challenges, sparked radical creativity, and collaborated fearlessly to deliver work that didn’t just win awards, but drove measurable business growth.
In this inaugural episode, we sit down with Rob Reilly, Global Chief Creative Officer at WPP, and Ricardo Aspiazu, SVP of Creative & Brand Design at Verizon, who share an inside look at how one of the most talked-about Super Bowl moments in history came to life.
The collaboration between Verizon, Beyoncé and Ogilvy put the Verizon network to the test in the biggest way possible. On the biggest stage. With the biggest icon there is.
Watch the full conversation below to learn what made the Verizon-Ogilvy partnership so effective.
This campaign didn’t just win over the internet; it won over the Effie judges, taking home four awards across various categories in the 2025 US competition, including two Golds (Brand Integration & Entertainment Partnerships; Internet & Telecom) and two Silvers (Timely Opportunity; Marketing Disruptors).
Want to learn more about the strategy that made Can’t B Broken a Super Bowl-winning success? Dive deeper into Verizon’s game-changing approach with our exclusive case study:
