En una frase…
¿Cómo se define el marketing efectivo?
Effective marketing drives preference and speaks to business purpose, requiring marketers to authentically resonate with target audiences with longevity in mind.
¿Qué tendencias de marketing te entusiasman en este momento?
My love of positive psychology is going to show here, but I am so inspired to see the rise of advocacy-based marketing – change happens when conversation inspires action, and for marketers to be generating meaningful conversations is incredibly exciting and energizing for me.
¿Cómo la creatividad impulsa la eficacia?
Creativity helps us “burn the box” and reach new heights, furthering both the human and business agenda, which is exactly what effective marketing is supposed to do!
¿Cuál es su logro de efectividad favorito de los últimos meses: personal o profesional?
I’m not able to share in full detail yet my favorite win, but recently we at Kantar developed a partnership with a global advocacy organization and are working on helping empower marketers to do better, more impactful, and meaningfully inclusive creative through actionable insights.
¿Cómo espera que sea el marketing en los próximos cinco años?
My biggest wish is that we continue being forces for good and growth – I hope to see marketers stand proudly in purpose and advocacy and expand societal good.
Anna was a Round One 2023 Effie US judge. Leer más sobre las características de In One Sentence.
