In one sentence…How can marketers stay effective in times of challenge?
By being grounded and connected, accepting the new normal quickly — and, in fact, creating it.
¿Cómo se define el marketing efectivo?
That which helps you achieve your goal, creating maximum value for all stakeholders along the way.
¿Cuál es el mejor consejo que puedes ofrecer a los profesionales del marketing hoy en día?
You have one life, so market, sell, and do what you believe in or will use yourself — then, only, can you sell it well and enjoy selling it.
Fariyha Subhani served on the Grand Jury for the 2020 Premios Effie de Pakistán competencia.
