En una frase…
¿Cómo se define el marketing efectivo?
Effective marketing is about starting at the end and from the beginning having a really clear end goal in mind; and that goal needs to be the focus of everyone working on the campaign.
¿Qué tendencias de marketing te entusiasman en este momento?
For all the obvious reasons, AI is making me both excited and nervous in equal measures.
¿Cómo la creatividad impulsa la eficacia?
Creativity is the catalyst that converts strategic theory to real life effectiveness.
¿Cuál es su logro de efectividad favorito de los últimos meses: personal o profesional?
Hearing one of our most aesthetically focused creatives, talk not just about the beauty of the work they were presenting, but talk passionately about how it would drive behaviour change.
¿Cómo espera que sea el marketing en los próximos cinco años?
Wherever it appears, I hope that the message remains the master and that effectiveness is being measured by the actual impact messaging has on consumer behaviour and brand performance; not measured only by the efficiency of its delivery.
Margaret is a 2023 Lo mejor de lo mejor del mundo juez. Ver más funciones de In One Sentence.
