En una frase, ¿cuál es el mejor consejo que puedes ofrecer a los profesionales del marketing hoy en día?
Take a look at successful companies around the world, 1, 5 and 10 years ago (paying special attention to how they acted in periods of crisis), and note their changes, growths, falls, and consumers, and then try to imagine your company 1, 5 and 10 years into the future — if you are not happy with what you see, change it now.
Roberto Poblete served on the Final Round jury for the 2019 Effie Awards Chile competencia.
