Images provided courtesy of (clockwise from top left): Truth Initiative/72andSunny; Boost Mobile/180LA; Off the Street Club/Energy BBDO; Farmers Insurance/RPAWith over 100 trophies awarded in the 2018 competition, the Premios Effie Estados Unidos (formerly the North American Effie Awards) honors a diversity of marketing efforts across industries, media, and types of results achieved.
The 2018 winners we interviewed – who won Effies in eleven different categories – demonstrate the ever-expanding definition of marketing effectiveness. Explore the links below to discover their four unique stories of effectiveness, and to find out how you can enter your ideas that worked.
- Jess Watts, Associate Planning Director at RPA, talked with us about the “We Know From Experience” campaign by Farmers Insurance and RPA, which featured surprising – yet real – insurance claims and allowed the challenger brand to reach new customers in the saturated insurance category.
- Elke Anderle, SVP Group Strategy Director at Energy BBDO, told us how the “Kids Are Tougher Than The Streets” campaign captured the hearts, minds, and dollars of new donors for the Off the Street Club youth center in Chicago.
- Becca Taylor, Strategy Director at 180LA, discussed Boost Mobile and 180LA’s “Boost Your Voice” campaign, an integrated effort that empowered Boost’s local communities to go to the polls regardless of wireless carrier – and garnered significant brand regard and sales results for the brand.
- Bryan Smith, Executive Strategy Officer & Partner at 72andSunny, and Eric Asche, Chief Marketing Officer at Truth Initiative, talked with us about Truth’s long-term, agile strategy to connect with teens and sustain momentum in the anti-smoking movement through “Be The Generation That Ends Smoking and #FinishIT.”
The Effie Awards United States competition honors the year’s most effective work in over 50 industry categories, plus special categories for effectiveness in Positive Change, Media, and Health marketing.
