En una frase…
What’s one thing marketers should stop doing to be more effective?
Stop chasing quick wins – enduring value is built on trust over time.
What mindset shift has helped you become a more effective marketer?
Shifting from selling to connecting.
What’s a recent trend that is improving marketing effectiveness?
AI is enhancing how we understand and reach people – but it’s true effectiveness depends on how ethically and consciously we use it.
What’s your personal North Star when aiming for effectiveness?
Listening, learning, collaborating – and always stepping into the shoes of the customer to stay grounded in what truly matters to them.
What’s one question every marketer should ask before launching a campaign?
Is this idea truly moving the needle, and in service of a clear business goal?
Luis Diego Argüello was a 2025 Effie Awards Costa Rica juez.
