Earlier this year, Effie UK and Ipsos MORI released a report, outlining key learnings from recent Effie Awards UK winners and finalists to help drive growth for brands and businesses.
In this video from the Ipsos Creative Corner series, Eleanor Thornton-Firkin (Head of Creative Excellence at Ipsos MORI), Karina Wilsher (Effie UK Council Chair and Global CEO of Anomaly), Sabina Usher (MullenLowe Group) and Ian Hampton (NHS England) discuss how to successfully bring an idea to life.
Drawing on learnings from the Effie UK 2020 report and the winning case study from MullenLowe Group and the NHS England, the panel share their insights on choosing the right channels for a campaign and driving effectiveness through non-conformity.
Read the full Effie UK 2020 report, powered by Ipsos, aquí.
Watch the other videos in Ipsos’ Creative Corner series at ipsos.com/en/creative-corner-powered-ipsos
