After months of judging across four continents, 12 campaigns were named Global Grand winners in the 2024 Global Best of the Best Effie Awards competition.
The ultimate challenge? Determining the single most effective marketing effort in the world—the Iridium Effie winner. That responsibility fell to a jury of eight industry leaders.
Leading the jury was Andrea Diquez, Global CEO of GUT, joined by:
- Alex Craddock, Managing Director, Chief Marketing and Content Officer, Citi
- Courtney Brown Warren, Chief Marketing Officer, Kickstarter
- David Shulman, Global CEO, Havas CX
- Gary Osifchin, Chief Marketing Officer & General Manager, US Hygiene, Reckitt
- Greg Hahn, Co-Founder and CCO, Mischief @ No Fixed Address
- Tanja Grubner, Global Innovation, Brand & Communications Director, Essity
- Jovan Martin, Vice President, Media- North America, LVMH
In this episode, jurors Gary, Andrea, Tanja, and Courtney share their perspectives on what made Mischief @ No Fixed Address’ Eos campaña the undeniable winner of the 2024 Iridium Effie.
About the Winner: eos Brand Campaign
eos (evolution of smooth) wanted to revolutionize the dated shaving category and capture a new generation of young women. Polite, precious and utterly unhelpful, the category was ridiculously disconnected from a woman’s shaving reality. So, eos set out to get real about shaving and hair…everywhere. All inspired by what women actually need – on-going, honest, raw, fun, and useful conversations about shaving.
About the Global Best of the Best Effie Awards
The Global Best of the Best Effie Awards is a truly global celebration of marketing effectiveness, showcasing the top innovative and insight-driven marketing ideas from around the world. Gold and Grand Effie winners from over 55 Effie Awards programs in 2023 were eligible to enter, competing for the Global Grand Effie in their respective categories.
Explore the Global Grand winners aquí.
