Dimitri Michailidis, Global Director, Brand & Creative Effectiveness, Anheuser-Busch InBev

En una frase…

¿Cómo se define el marketing efectivo?
Effective marketing is the conceptualization and execution of a creative solution that achieves an objective defined by the marketing team.

¿Qué tendencias de marketing te entusiasman en este momento?
Marketing trends that I’m excited about: the evolution from creative advertising to creative solutions that solve real consumer problems.

¿Cómo la creatividad impulsa la eficacia?
Creativity is the component of a solution that guarantees a person (their heart and their mind) will take notice.

¿Cómo espera que sea el marketing en los próximos cinco años?
I hope that marketing will look less like advertising and more like tangible and compelling solutions to real problems in consumers’ lives.

Dimitri was a Final Round judge in the 2022 Effie US Competition. haga clic aquí para ver la lista de ganadores del premio Effie US 2022.